2mm Lead holder pencil



the winner of Design Excellence Award(DEmark) 2019

(Lifestyle Product)



By aiming to create a new user experience in stationery design, conceived by the action of pinching that is familiar to our hands, we apply it to the different context, in this case, in designing a pencil. Given that the action of pinching is similar to our hands, we apply them in a different context to its precedent designs of press screw/unscrew used in writing equipment to create a new user experience in stationery design The mechanic of PEG collection is inspired by an action of pinching from a simple clothespin, aiming to create a new user experience in the field of stationery design.


Given that the action of pinching is similar to our hands and rarely used in this field compared to its precedent designs; press, pull, screw/unscrew. With pinching, it allows the pencil body to lock its 2mm lead very tight, this allows users to use the lead until the very last of its length, this is a better eco-friendly alternative of a wooden pencil in which they are often thrown away or lost half used. Due to the simplicity of PEG pencil’s mechanism,


the design is left with only fewer essential parts, benefiting manufacturing cost and material used in the long run.


* Design Excellence Award (DEmark) was established in 2008 in order to give recognition to outstanding product design. It is in conjunction with the Prime Minister's Export Award (PM’s Export Award) which is presented annually by the Prime Minister under the auspices of Thailand Institute of Design and Promotion, Department of International Trade Promotion, Ministry of Commerce, Royal Thai Government. The winning product receives the DEmark logo for outstanding design, which can be used to promote well-designed Thai products in the international market. It is hoped that this award will help promote the development of domestic products, which will in turn better the quality of life of both domestic and international consumers.

The Department of International Trade Promotion (DITP) receives cooperation from The Japan External Trade Organization (JETRO) and the Japan Institute of Design Promotion (JDP) in determining the judging criteria for DEmark Award of Thailand, inviting experts to be judges in this contest and also help promote the DEmark Award to be widely accepted in the international arena.